In 2020, we will see amazing design work with typography, mesmerizing color combinations, a blast from the past with retro-style designs, line art, doodling, and many more amazing trends. And that trend is only going to become more marked in 2020, believes Adam Murdoch, senior art director at Grady Britton. "These include more environmentally alternatives to things like foil blocking, dialling up premiumness while reducing material cost, embracing natural paper stocks and simplified techniques.”. And we see it in typography and 3D, such as Thom Yorke’s latest 3D animated music video.”. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! "Nothing will be precious in 2020," says Alex Halfpenny, design director at Elmwood. “We’re seeing the rise of gender-neutral characters in advertising,” notes Davide Baratta, “which is a reflection of what is also going on in the real world, where more and more younger people are identifying as gender-neutral.”, We live in chaotic times, and this is having a clear influence on the creative industries, believes Maisie Benson, designer at B&B Studio. “People are turning to individual activism to try and deal with the growing sense of societal uncertainty, and we're seeing this assertive rebelliousness filter into design,” she explains. Bath Do you develop a website that works across all devices, or make a device specific app that only works on one of them, such as the iPhone? Zlata: Using 3D depth and realismwill be my favourite trend in 2020. “With tools like Spark AR, and the development of phone and camera technology, it’s much easier to create professional content,” he argues. The best way to sell experience is with experiences: this ethos must be at the forefront of strategic design thinking in 2020.”. Out is the hipster world of complex filigree and industrial masculinity for consumer brands. “We all crave more openness and transparency, and we’re seeing type, colour, illustration, packaging and product design influenced by this.”. “As designers take more responsibility for the collateral they help create, the desire to find sustainable materials, techniques and finishes are at the front of mind when every new brief comes in," he says. Emily Benwell, digital design and marketing specialist for Liberty Marketing, points to the example of Uber Move. Design; Digital design trends 2020 20.11.2019 | by Yulia Manzhos. And brands that attempt to replicate this aesthetic in an inauthentic way certainly feel the backlash.”, Designers are being energised by change-makers at the grassroots, and are also aware of their own ability to shape change, she adds. Why now? But as far as digital and graphic design trends are concerned, 2020 is a year that is looking towards the future. “Equity-focused marketing will continue, as brands continue to show they ‘believe everyone is of equal and important value’,” he predicts. England and Wales company registration number 2008885. “In a backlash against the image-obsessed, overly filtered selfie culture, we have seen the rise of un-retouched imagery, using real people over models and representing truer diversity. In a world that seems to be becoming more unpredictable, perhaps the only solid prediction we can make about graphic design in 2020 is that anything is possible. Visual brand equities will transcend into kinetic equities as multi-sensorial branding takes on a whole new literal meaning.”, It's not just that we'll be using motion design more in 2020, but we may also be using it in different ways. ", And while flat design has a reputation for being cold and unfeeling, it needn't be so. “This topic resonates with all the brands we work with, and across all design approaches. Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.” And the designers at Grady Britton believe the trend is only going to intensify as we enter the 2020s. “But what will change in 2020 is putting real funds toward actual causes behind their message.”, We’ve been hearing this for a while, but Dave Gee is convinced that 2020 will be the year of augmented reality. “Obviously, few have pockets quite as deep as Burberry’s, but crack the formula and you’ve got a blueprint for an authentic, engaging brand experience that invites people to become part of your storymaking. “Look from the bright, bold, intense clashes of the latest GoCompare print campaign to the material of Extinction Rebellion and you will find clear parallels. Kelli Miller, creative director and partner at And/Or, cites some specific trends in motion design right now, including “hyperreal geometric/sculptural 3D forms in plastic-y, colourful materials, generative computational work in both 2D and 3D, illustrative character-driven narratives, and unconventional typography animations. Trends. “This has been coming for a while, but it's going to explode this year.” And what visual tricks can designers use to aid this effort? Web Design Trends for 2020. Creative Bloq is part of Future plc, an international media group and leading digital publisher. “We're noticing a push towards 'graphical disruption': grabbing attention and quite intentionally stopping you in your tracks,” reports Sarah Sanders, head of strategic insight at Precipice Design. “Neons, fluorescents and bright vibrant colours continue to be the go-to for designers to help design stand out,” he stresses. “We’re seeing much more from big brands using moving typography as the main graphic element in creative across the web and social,” he says. The way to do this is by marrying the digital with the physical. So as we move from the 2010s to the 2020s, what are the emerging trends we should be keeping an eye on? “Instead they’ll craft interface-less, designed moments that surprise and delight to create long term brand loyalty, and if you’re lucky, adoration. As does Nazar Begen, head of project at Crello, who notes that “designers are playing with typography more than ever, to create more innovative and modern compositions. I love that playful, punk rock spirit, it’s really fun and exciting to see what people are making.”, The positive feature of this trend is that people are not being precious with their work, but there is a potential flipside, she adds. Are these OTT brand guidelines as ridiculous as they seem? Hone Your Graphic Design Skills with CIIT Philippines. “It's no coincidence that this shift is happening in a time of such political, social and ecological unrest,” argues Sanders. ... Inclusive design is the principle that the best way to serve the needs of the broad community is to consider the special needs of all possible communities. We see it in photography: I love the messiness of Dexter Navy’s website and its photography. "It gives designers a chance to experiment, almost vandalise typefaces, use bold contrasty and unexpected layouts, absurd kerning, neon colours… all combined in crazy ways, embracing imperfection. Justin Au, designer at Gretel, has seen two divergent typographic trends grow over the last year. Brand animations, metallic effects, open compositions, and floating/flying elements are also routinely used. “Design in 2020 will be more human focused, celebrating the benefit and the individual compelling product attributes, rather than just who it’s for,” says Lee Hoddy. “I’ve noticed that over the past few months, most designs have created a 3D feel by combining layers of typography, images and abstract shapes, often reflective of the company branding, to create depth,” she says. He offers some examples of what this looks like in practice. 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